Epic Games, the creator of Fortnite, has teamed up with Lego, the world’s most famous toy building block firm, to create a shared metaverse. According to a press release posted on the Epic Games website, the metaverse initiative will be built from the ground up to be suited for children of all ages who will be able to build their own experiences.
“The family-friendly digital experience will give kids access to tools that will empower them to become…”
“confident creators and deliver amazing play opportunities in a safe and positive space.”
Neither company has revealed what the metaverse’s theme or characters would be. However, with Fortnite being one of the most popular online games, the two businesses have prior experience creating metaverse-inspired environments. Lego also created Lego Worlds, an online game that debuted in 2015 as a direct competitor to Minecraft.
The collaboratively created metaverse will be meant to be an age-appropriate experience, with the goal of safeguarding children from unmoderated content on the internet. Parents will be able to be active participants and have control over their children’s interactions.
Niels Christiansen, CEO of The Lego Group, emphasizes the importance of this focus:
“We have a responsibility to make [these experiences] safe, inspiring, and beneficial for all.”
“Just as we’ve protected children’s rights to safe physical play for generations,”
“we are committed to doing the same for digital play.”
Epic Games has the resources necessary to complete the task at hand. Superawesome, a startup whose business concept involves connecting kids with safe digital experiences while monetizing these connections, was bought by the company in 2020.
The companies have defined three key principles for creating this new metaverse, including “protecting children’s right to play by prioritizing safety and wellbeing, safeguarding children’s privacy by prioritizing their best interests, and empowering children and adults with tools that give them control over their digital experience.”
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