According to a recent story by The New York Post, Equinox, one of the world’s best premium gyms, is preparing to begin accepting cryptocurrencies after working with major cryptocurrency payment processor BitPay.
The list of cryptocurrencies is still a mystery. Later today, Equinox is to make an official statement.
The Upper West Side of Manhattan’s Upper West Side is where the American premium fitness company is from 30 years ago.
Equinox is notorious for its contentious and provocative ad campaigns that emphasize wealth and excess, in addition to its expensive prices. A completely naked male model draped in $100 notes is featured on one of the company’s most iconic posters, which was shot by renowned photographer Stephen Klein.
Among Equinox’s top members are journalists Anderson Cooper and Shawn Mendes of the pop group Shawn Mendes. Famous people routinely mention the gym, so enhancing its brand.
Customers can pay up to $500 per month for luxury amenities such as vacant locker rooms. Then, and full-body showers with temperature controls. Additionally, VIP customers might have their shoes shined.
In 2019, The New York Times revealed that Equinox has forced trainers to work extended hours. Then, and sleep in staff locker rooms, causing some criticism.
According to spendbitcoins.com, some gyms in Georgia, New Jersey, and other states already accept cryptocurrencies.
Equinox isn’t the only luxury company to embrace cryptocurrencies, though. High-profile corporations aim to attract wealthy customers by allowing them to pay in digital assets directly.
Philipp Plein, the founder of the well-known fashion label of the same name. Which, indicated that bitcoin purchases were becoming more popular.
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