FC Barcelona, one of Spain’s and Europe’s most powerful soccer clubs, has indicated its aim to grow into new commercial areas such as metaverse and NFTs. The expansion’s goal is to increase the club’s engagement through the usage of modern technology. Joan Laporta, the club’s president, spoke about the organization’s forthcoming movements, saying:
“In recent times there has been a lot of attention to blockchain products and services such as NFTs and metaverse.”
“We should be able to offer digital products to our members, our fans that will align with the”
“value of the club and generate a very interesting emotional experience.”
Laporta also mentioned that the club was planning to launch its first NFT drop soon, although he didn’t elaborate.
FC Barcelona, a club with almost 120 years of history, is already considering implementing these new technology in order to increase revenue and fan involvement from across the world. Laporta also hinted at the potential of the club issuing its own cryptocurrency, rather than the fan token that is currently accessible and was developed in collaboration with Socios.
With the introduction of Barcelona Studios, the club is already laying the groundwork to support this new path by centralizing the creation of all of the team’s audiovisual offerings.
The Barcelona Innovation Hub was created to integrate new technologies into the team’s process.
To stay relevant, Laporta claims that the team is focusing on expanding to offer new products. Then, and services tied to new technology. The club’s president declared,
“We want to generate new opportunities for growth.”
“Our goal is to win titles and to make our fans happy, but we also have to profit from”
“opportunities in the sports industry. It is a matter of survival.”
According to a survey released in August, big European teams have together made $200 million thanks to the Socios platform’s fan token fever. That’s, with clubs increasingly viewing the development of such assets as a worthwhile activity
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