- Helium Mobile named the official wireless sponsor of University of Miami Hurricanes Athletics
- The multi-season partnership will introduce new activations and special promotions specifically for University of Miami Athletics fans and the greater Miami community
- Miami was selected as a pilot for exclusive $5 unlimited phone plans to benefit fans, students, alumni, and employees.
Helium Mobile, a wireless phone service built on the decentralized, crypto-powered Helium network, has been named the Official Wireless Sponsor of University of Miami Athletics.
The partnership will see Helium Mobile hosting promotions and fan experiences at Miami Hurricanes home games across various sports, with further deals for students yet to be announced.
The sponsorship will begin at the Miami vs. Notre Dame men’s basketball game on December 2 and will last for the remainder of the 2023-24 collegiate season.
The partnership will launch with the University of Miami vs. Notre Dame men’s basketball game on December 2, 2023 and will last for the remainder of the 2023-24 collegiate season, with Helium Mobile as the presenting game sponsor.
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Helium Mobile shall also present Miami’s men’s and women’s basketball starting five lineups throughout the season.
“We are excited to partner with Helium Mobile, a new phone plan with world-class service. We are looking forward to working with Helium Mobile to provide a people-first service and internet to our athletic community and engagement campaigns that will enhance the fan experience,” Chris Maragno, SVP, Hurricane Global Partnerships.
Although financial details were not disclosed, a Helium Mobile representative confirmed it was a six-figure deal.
As part of this collaboration, Helium Mobile will host exclusive fan experiences during home games, student section takeovers, and special promotions for attendees.
Through this initiative, fans are able to learn more about the people-powered network and sign up for the pilot $5 plan, exclusive to the Miami-Dade, Broward, and Palm Beach regions.
“We are proud to support the University of Miami Athletics. Whether it’s football, basketball, or baseball, sports bring a community of fans together to support something they love. We are building that same type of fan community at Helium Mobile by leveraging a people-powered network,” said Frank Mong, COO of Nova Labs.
“We know how tight budgets can be and partnered with the University of Miami to help students, faculty, staff, and fans have a more affordable phone plan in their city.” he added.
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The service is also supported by T-Mobile’s nationwide 5G coverage when users are not within range of a hotspot. Helium is a decentralized network that rewards users with crypto tokens for running wireless nodes.
Originally on its own blockchain, Helium migrated to Solana earlier this year following a community vote in 2022.
Nova Labs, the startup that includes the original creators of Helium, built the Helium Mobile service on top of the network and signed a deal with T-Mobile to provide nationwide connectivity across the United States.
