Yum! Brands, the parent company of Taco Bell, Pizza Hut, and Kentucky Fried Chicken (KFC), has filed various trademark applications for non-fungible tokens (NFT) and metaverse products and services, following in the footsteps of fast-food rival McDonald’s (NYSE: MCD).
The applications were filed with the United States Patent and Trademark Office on March 25, 2022, according to metaverse trademark attorney Michael Kondoudis, signaling plans to expand these brands into NFTs and virtual products and services, such as virtual food and beverage products, retail services, and online virtual restaurants.
In a news release, Mr. Kondoudis stated:
“Clearly, Yum! Brands sees the potential of the Metaverse and is preparing its trademarks”
” and brands for the virtual economy that will dominate it.”
Inspire Brands, Inc., which owns the Arby’s, Baskin-Robbins, Buffalo Wild Wings, Jimmy John’s, and Sonic trademarks, has also lately filed a number of trademark applications.
Meanwhile, Mark Zuckerberg’s Meta (NASDAQ: FB), formerly known as Facebook, revealed last week that it intended to expand into the metaverse, with plans to introduce virtual services and cryptocurrency trading.
But Meta is only one of a slew of companies, brands, personalities, and even sports teams who are interested in the metaverse and seeking to expand it through trademark applications.
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