So, Nike in announcement today buys RTFKT Studios, a digital art studio focusing on sneaker non-fungible tokens (NFTs). Then, also on collectibles using the Ethereum blockchain.
“We’re acquiring a very talented team of creators with an authentic and connected brand,”
Furthermore, Nike President and CEO John Donahoe says during a press release
“Our plan is to invest in the RTFKT brand, serve and grow their innovative and…”
“creative community and extend Nike’s digital footprint and capabilities.”
More so, this new moves brings Nike more into the blockchain branding and the metaverse. Which of course, is a version of the internet that will align virtual and AR with traditional computing.
“RTFKT is now a part of the NIKE, Inc. family.” 🌐👁🗨 pic.twitter.com/5egNk9d8wA — RTFKT Studios (@RTFKTstudios) December 13, 2021
Recall, In November, the company responsible for “Just Do It” launches NIKELAND. Notably, in Partnership with Roblox for an immersive 3D world. Also, on the same month, Nike files four requests to trademark virtual goods with the U.S. Patent and Trademark Office.
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