Samsung joined the “metaverse” frenzy last month when it released “My House” on the ZEPETO platform. The latter is a virtual location within the ZEPETO metaverse that players can personalize using Samsung Electronics products, furniture, textiles, and other goods. The platform is introduction by Samsung at CES 2022, and it rapidly proved popular among ZEPETO users.
As of January 28th, Samsung’s My House virtual module in the metaverse had received over 4 million visitors, according to the company. This figure is put together less than a month after Samsung’s My House makes its ZEPETO debut. As a result, it appears to have gained a lot of attention right after its CES 2022 debut.
To keep up with the rapid rise of cryptocurrencies and the metaverse, Samsung has announced that it plans to expand its relationships with other industries. At Decentraland, based at 837 Washington Street in Manhattan’s Meatpacking District, the software business has already developed a virtual version of its 837 flagship stores.
Meanwhile, the virtual shop for the Samsung 837X will only be available for a limited time. “By enhancing consumers’ metaverse experiences, we’re trying to engage more aggressively with millennials and Generation Z,”
So, said Young-hee Lee, president of Samsung’s Global Marketing Center.
Samsung My World: A Beautiful home
My House, in collaboration with Zepeto, caters to the younger members of its clientele, particularly Generation Z and millennials. According to Samsung Electronics, more than 4 million people have downloaded the Zepeto mobile app from the Google Play Store. It is the most important of Zepeto’s related services.
The platform is described by Samsung as a “space-decorating experience,” in which users can buy, arrange. Then, and decorate their houses using virtual representations of various goods. The electronics behemoth is attempting to invest in the metaverse industry. That’s, in order to improve its current products and construct a technical system throughout its appliance lines.