With a new partnership signed with Sorare, the Japane J-League has been introduced to the Ethereum blockchain for the very first time in history.
The J.League is the fourth football league to have entered into a partnership with Sorare, and the second Asian league after the Korean K League.
Japan is one of the most populous countries in the world, with over 125 million inhabitants, and is also one of those where cryptocurrencies are most widespread and appreciated, en.cryptonomist.ch reported.
There are already 76 clubs that have granted Sorare the official license to issue digital collectables on the Ethereum blockchain, and they are constantly growing.
“Soccer is the 2nd biggest sport in Japan and it is growing rapidly thanks to the Japanese Football Association ambitious development strategy. We are proud to help the J.League and Japanese 1 football shine even more in Europe and the Americas with our game. This agreement is a key step in our vision to create a global fantasy football game with the top 20 football leagues in the world”, Nicolas Julia, CEO of Sorare, said.
The goal of these initiatives is to attract mainstream football fans and be the reference game for online fantasy football.