Hugo Boss becomes the boss of the dressing room by introducing virtual reality dressing rooms with Reactive Reality.
Have you tried putting on too many clothes that made you tired and less happy about shopping? Or is the excitement made you even want to try more?
How about a virtual one wherein a virtual body that gets your size will be the one to fit the items you wanted to check out? It takes a lot of effort in the sense of you moving, putting it on and off.
Recently, Hugo Boss which is a premium brand catering to the global apparel market, partnered with Reactive Reality, a VTO (Virtual Try-On) company.
This tie-up is initially available only in Germany, the UK, and France.
The online shoppers can try thousands of items and clothing using a virtual mannequin or an avatar through Reactive Reality’s software platform PITCTOFiT.
The avatars are easily changeable into the customer’s body dimension allowing the online shopper to see a near-fit for each clothes the avatar will put on.
Reactive Reality’s chief executive and co-founder Stefan Hauswiesner said, “We are extremely excited to announce our collaboration with Hugo Boss.
He said, “We know that the global pandemic has considerably accelerated the fashion retail market, and we want to help retailers keep up with the demands of consumers who are looking for new and exciting ways to shop online.
He also added,”Understandably, some consumers still may not feel confident enough, or able to, venture into physical stores yet, so our tech, which can be integrated into any web store or shopping app, offers the perfect solution for both parties.”
This new move is among the many applications supporting the emergence of the MetaVerse and its implications in the many facets of daily living.
From Medical to Fashion and Retail, we see many companies moving outside their comfort zones and braving the new opportunities these types of technology can provide for businesses.
