Ferrari, the luxury vehicle manufacturer, has stated that it is considering Non-Fungible Tokens (NFTs), the metaverse, and blockchain technology.
During Ferrari’s Q4 2021 earnings call, CEO Benedetto Vigna informed investors that the business is eager to adopt the new technology.
Ferrari recently announced a partnership with Velas Network. Which is, a Swiss blockchain startup that will produce exclusive digital collectibles and sponsor Ferrari’s racing team.
So, Ferrari is going full steam ahead with NFT adoption, according to its CEO. Ferrari, the Italian luxury car brand, is sticking to its plans to have a presence in the metaverse. Benedetto Vigna, Ferrari’s CEO, remarked this in response to a query on what the company’s investors might expect in terms of the metaverse and NFTs.
Ferrari, according to Benedetto, is looking into how to incorporate new blockchain-based technologies. That’s, because they will be critical to the company’s future success.
” For sure, the digital technologies, the web 3.0 technologies that they’re using, “
“the Blockchain, and the NFT is an area that is interesting for us, it deserves some attention, ” he said.
He goes on to say that the corporation had established up a full section in its retail operation dedicated to digital technology. The company has signed a multi-year agreement with Velas Network, a Swiss blockchain startup, to build the brand in the metaverse. Ferrari’s Maranello racing team will receive exclusive digital memorabilia from Velas. Velas will also be the team’s official sponsor.
NFTs have gained more traction in the new year, Especially with brands like Ferrari
In 2022, the NFT business will see significantly more acceptance from large brands. The NFT trend is catching on with brands from all walks of life. The Walt Disney Company recently revealed that it is seeking to hire an NFTs expert to oversee its digital asset initiatives.
Lamborghini, YouTube, and Twitter are among the brands that have joined the NFT this year.
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