Gucci, the high-end fashion house, is moving quickly to embrace emerging technologies like the Metaverse. Gucci decides to enter the metaverse by purchasing digital real estate on The Sandbox platform, following its foray into the world of NFTs last year.
Notably, Gucci Vault, the luxury brand’s Gen-Z-focused platform, will benefit from this shift. So, Gucci has purchased property on The Sandbox for an undisclosed sum, according to Vogue. The luxury brand will collaborate with Sandbox to create interactive fashion experiences based on Gucci Vault.
Gucci, on the other hand, hasn’t revealed many details about the project.
Vogue Business claimed, citing The Sandbox, that Gucci designers will create some select Metaverse objects that customers will be able to buy, own, and use in their own Sandbox experiences.
The location “will be inspired by childhood memories of the search for beauty, which brings you to Gucci Maze,” according to the Sandbox, and will promote discussions about the future of fashion in the metaverse.
Metaverse Ambitions and the Gucci Vault
The Gucci Vault is a hub for all of Gucci’s metaverse-relating projects, including NFTs and its discord server. It’s the section of the store where Gucci sells vintage pieces as well as pieces by upcoming designers like Rave Review and Ahluwalia, as well as Collina Strada.
As previously stated, Gucci has been quickly catching up with the latest digital fashion trend. Superplastic, a company that creates “animated superstars,” recently joined with the luxury fashion house. They’ll collaborate to create a “Supergucci” collection of 500 NFTs.
Gucci will launch a three-part NFT drop including ceramic sculptures. That’s, each priced at 1.5 Ethereum, as part of this new endeavor. So, Superplastic and Gucci will save 20 NFTs from the whole collection for internal usage, according to the company.
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